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  Mr.Rob Overgoor

Born in the Netherlands, Mr. Rob Overgoor has been engaged in the field of visual communication and shop-fitting procurement for the past two decades. He owned a highly successful purchase company for shop fitting from 1999 to 2001, with a purchase volume of over 100 million Euros. From 2001 to 2008, he held the position of Director of Operations at Shopex Group, which is world-wide supplier of shop-fitting products for Swarovski, Swatch, Nokia, Wolford and many other retail organizations. Since 2008, he is Interim General Manager at Reklet Group in the Netherlands.

For many years, Mr. Overgoor has been active both in the Netherlands and in China. He has established expertise in shop-fitting solutions for retail organizations and international brands. With BTC’s vast network in China and Asia, Mr. Overgoor and his team aim to assist clients to find the best way to expand their businesses in the Asian market and globally.

Languages: Dutch (native), German, English.