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China SMB market arrests Dell's attention

Source:www.chinaview.cn       Updated: 2009-07-06 10:26

BEIJING, July 6 (Xinhua) -- The world's second-largest PC maker Dell Inc. will devote more resources to the small-and medium-sized business (SMB) market in China as it considers the segment will be the first to climb out of the recession, said a senior company executive.

The U.S. PC maker will take measures including more advertising and product offerings, reported Monday's China Daily, citing Steve Felice, president of Dell's global small and medium business operations.

PC shipments in China are expected to grow at a historic low of3 percent this year due to the economic downturn, but the market will rebound in 2010 when the growth rate will surge to 16 percent, according to the U.S. research firm IDC.

The SMB sector accounts for more than 25 percent of Dell's business in China, which is the second-largest market for the PC maker. Last year the country contributed about 5 percent of the company's global revenues.

For Asia, the company's first-quarter revenue fell 20 percent from a year earlier, according to its first-quarter earnings results. Excluding Japan, Dell was ranked third in Asia behind Lenovo and HP, but ahead of Acer and Founder in the first quarter, according to IDC.

Editor: Deng Shasha